Scate Earns Corp Award for Best of Michigan Technology Business

“Scate is very proud to receive the 2010 Corp award, and I graciously accept this award on their behalf” said SCATE President and CEO Steve Sadler. “Corp Magazine is an excellent informative magazine and we are very fortunate to now be associated with this organization” he said.

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By Lynne R. Zacharias
Feb. 18, 2010

In an economy like this, it is important to remember that there are businesses that are surviving, thriving and growing in the state of Michigan. Corp! magazine set out to honor those companies that are doing just that. Selected by our readers, they are the annual Best of Michigan Business honorees, and we applaud them…

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SCATE Technologies Wins TiE Midwest 20 Award For Excellence In Software Development

SCATE Technologies, Inc. Chosen From Over 1200 Nominees

(Orion, MI – October 19, 2009) After a rigorous selection process involving a combination of public opinion polls and an experienced panel of industry judges, SCATE Technologies, Inc. (SCATE) proudly announced today that it has been chosen to receive a “TiE Midwest 20″ award for excellence in the Software category. SCATE will receive the award at a dinner ceremony to be held Friday, October 23 at the Ritz Carlton in Dearborn, Michigan in conjunction with the TiECON 2009 Midwest conference.

Since 2001, SCATE Technologies, Inc. has built many industry leading applications in the fields of web 2.0, desktop, social networking, engineering, eLearning and others. Additionally, SCATE develops world class custom programs, applications and search engine-optimized (SEO) websites for its global customer base. SCATE has also created a portfolio of its own products and web services including Scate Ignite 4, IgniteCAST.com, ScreenTweet.com, ScoutTweet.com, ScateMVV.com, ScateLearning.com and MySplake.com which are in use in over 100 countries and by some of the largest companies in the world.

The TiE Midwest 20 award acknowledges excellence among 20 startups within five industry tracks including Software, Wireless, Cleantech, Media and Life Sciences. TiECon 2009 Midwest is Michigan’s largest entrepreneurial conference, attracting hundreds of entrepreneurs, venture capitalists and other professionals. This year TiECon 2009 Midwest is being held on Oct 23-24, 2009 at The Ritz- Carlton, Dearborn with well known keynote speakers.

“We are very proud of the work we have done for our customers, and we will graciously accept this award on their behalf” said SCATE President and CEO Steve Sadler. “TiECON 2009 Midwest is destined to be a great event this year and we look forward to meeting with our peers and other industry experts at the conference” he added.

For more information on Scate Technologies, Inc., visit http://www.scate.com. For more information on the TiECON 2009 Midwest conference, visit http://www.tieconmidwest.org.

ScreenTweet, ScoutTweet, mySplake, Multi-Vector Vision, Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.

Scate® Technologies, Inc. – 40 Engelwood Dr. – Suite B – Orion, MI 48359 USA- 248.371.0315 www.scate.com

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SEO Is Not Dead, But Content Optimization Is King

If you are new to SEO, then while you may be a bit behind, you’re not alone.  According to Wikipedia, SEO or Search Engine Optimization is “the process of improving the volume or quality of traffic to a web site.”  For the most part, SEO originated when website owners realized that if they put a big glob of text at the bottom of their websites with all sorts of keywords. the search engines like Google, Yahoo and so on would think that the site was relevent to said keywords.

This trick lasted for a while, until the search engines began to penalize the text glob practice, and became more sophisticated.  They started to look more at tags, page titles, and other things to provide more relevant results to their users.  Then, it was game on.  Now, you had to be an expert in SEO in order to properly trick the search engines into putting your site on the front page.  People started to get paid for this stuff.  Message board spamming, hyper blogging, redirecting and all sorts of other techniques were developed, and for a while, those worked too.

The key word in that last paragraph is “trick.”  One used to be able to trick the search engines, but now, that’s game over.  These days, website SEO mostly consists of making sure that a site is properly formatted so that the search engines can easily find their way around when they get there.  Tricks only work for a very short period of time before the search engines catch on, and penalties ensue.  In other words, you’re wasting your time and money with tricks.

Think about it for a second…  Search engines have a customer base, and they are the people out there performing searches.  When someone performs a search on say Google, they expect to get relevant results, not spam.  Google and the others know this of course, and if the customers are not finding what they need, they won’t come back.  You can bet that they are working harder at providing relevant results to their customers by closing the trick loopholes than you are working on tricking them.

How To Delete A Facebook App

So now what?  Well, the not so obvious answer is to stop trying to trick the search engines and actually work harder to provide relevent content.  What a concept!  Give the people what they want!  You see, eventually, people will find the experts they seek, and if you are one of those experts, you’re in a pretty good spot to tell them more about what you offer as a product or service, that is, as long as you make it relatively easy for them to find you.

No, SEO is not dead.  You still have to structure your website so that there is a big fat welcome mat out front for the search engines to find their way around your site.  However, to entice them to visit your home in the first place, you need to have quality content scattered everywhere for your potential customers to pick up on.  You need Content Optimization (CO).

It’s easier than you think.

Try things like creating blog posts with actual, useful information on WordPress, TypePad or Blogger.  Join discussions  and groups on LinkedIn or Facebook.  Create multimedia content with easy to use sites like IgniteCAST.com and broadcast your valuable information.  Go ahead, give Twitter a try.  These sites are all combed over pretty much every second of every day by the search engines looking for quality content to show in search results.

Once you have become respected in online communities, you have earned the right to talk about your products and services.  You can even link to your site right in the content you create, and people will begin to think of you as a problem solver, not an internet marketing trickster.  They may even start to post links to your content (and therefore to your site) for you.  That’s a referral folks, and it doesn’t get any better than that.

Content Optimization will always work!  No tricks here, just honest to goodness honesty and quality. 

Eventually in life, most of us learn that honesty is the best policy.  And for those of you that have not learned that yet, trust me, over the long haul, it’s a lot easier, and much less expensive than the alternative.

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Congrats on your decision – igniteCAST

Congrats on your decision – igniteCAST.

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How to remove or delete a Facebook application or app – igniteCAST

How to remove or delete a Facebook application or app – igniteCAST.

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igniteCAST – Ignite 4 Quick Tips Channel

Go here to see Ignite 4 Quick Tips.  They are updated at least once a week, and you can automatically receive them by subscribing to the Podcast.

igniteCAST – Ignite 4 Quick Tips.

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How Ignite 4 slide timing works. – igniteCAST

Easily one of the most common questions we receive is with regards to how to control slide timing.  In this tip, we’ll discuss the automatic timing features in Ignite and how you can use them to your advantage.

How Ignite 4 slide timing works. – igniteCAST.

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